Salesforce Marketing Cloud Senior Specialist - Tech consultancy

856 days ago

Location
Madrid, Madrid, Spain
Role
Developer
Contract
Contract
Salary
n/a

Tech consultancy
Digital projects

Acerca de nuestro cliente

The CCT Enablement Specialist will be responsible for supporting the enablement and enhancement of the integrated ecosystem applications - including Veeva, Sales Force Marketing Cloud (SFMC) and BI. He/She will work in collaboration with Commercial and Marketing teams, CE Design & Enable partners and IT teams to proactively support the rolling out and adoption of Customer Engagement Ecosystem platforms globally.

Descripción

Main responsibilities include:

Support countries in solutioning gaps between current state and future state; inclusive of building Marketing Cloud acumen and training
He/She will collaborate across streams to enable functionalities based on Global business processes and will provide countries with guidance and support needed to ensure adoption and success.
Will help prepare Country Preparedness Assessments, to identify potential gaps and ensure processes are properly enabled in the Marketing Cloud platform
Will help develop and execute Change Management plans with the regions and countries.
Work on ongoing education, assisting with on-boarding train-the-trainer sessions with markets in preparation for new MCM rollouts.
In collaboration with regional teams and CE Design & Enable teams, he/she will assist in the prioritization on standard ecosystem initiatives and will help manage the ecosystem expectations and issues, supporting with on-going process questions and tickets, funneling to the appropriate colleagues as needed.
Will share and consult on best practices related to business processes and Marketing Cloud ecosystem tools.

Will work to define KPIs and ensure correct enablement in regions and markets.

Perfil Buscado (H/M/D)

Skills:

He/she will have an understanding of the needs of our customer base - information requirements, format, channels and influencers, and understands MSD Animal Health sales & marketing processes
Is Knowledgeable on the various applications available in MAH ecosystem (including amongst others, Veeva CRM, Salesforce, Marketing Cloud, BI)
Is Aware of the latest ecosystem developments and trends and is passionate about customer experience, digital world, data and technology.
Has the ability to communicate clearly and effectively as they will need to train local leads on new features and enhancements in the ecosystem, as well as advise/consult on best practices.
Has a passion for CRM & MCM processes and a desire to understand and share data.

Desirable Experience:

Experience with executing and measuring MCM or Digital Marketing programs (inputting campaigns, managing programs, reporting), those systems may include but not limited to SFDC, Exact Target / Sales Force Marketing Cloud (a SFDC company), Campaign Commander, YesMail, e-dialogue, constant contact, etc.
Experience working on Multi Channel Marketing campaigns (email, webcasts, social, SMS, etc.) and ability to coordinate an MCM campaign from an automatic marketing system perspective -Experience gathering data from systems and ability to pull key learnings from that data and share with senior project leaders
Desired knowledge on CRM systems such as Veeva CRM or Salesforce (SFDC) and desirable experience or knowledge in CRM processes.
Commercial or Marketing background is a plus, as this individual will need to translate business processes into requirements for IT.
Understanding of social media as a marketing channel and listening as a form of marketing research

Fluent in English
Excellent communication and people skills
Ability to work cross-functionally
Strong presentation and self-starter skills

Qué ofrecemos

Permanent contract

Salary 60.000€ - 70.000 depens on the profile

Benefits

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Jessica Pérez

Indicar número de referencia para la oferta

JN-122021-4557460

Resumen de empleo

Sector

Digital & eCommerce

Sub Sector

Email & eCRM

Industria

Media & Agency

Localización

Madrid

Tipo de Contracto

Permanent

Nombre del consultor