Salesforce Marketing Cloud Email Developer
Location
Sunderland, VT, US
Role
Developer
Contract
Permanent
Salary
n/a
Salesforce Marketing Cloud Email Developer
Sunderland, VT, USA Req #1994
Monday, June 21, 2021
The Salesforce Marketing Cloud Email Developer is responsible for the overall design and coding of our emails, the technical testing to ensure the best quality for our consumers and collaboration on the strategic vision and path for email marketing to be support the overall business. Responsibilities include leveraging AMPScript, Dynamic Content, Journey Builder, Customer Data, and Email Best Practices to develop best-in-class customer experiences that deliver on our goal of improving engagement and profitability.
The successful candidate is the individual who strives to continuously innovates, drives for the best-in-class customer experience, and is an overall team player. This individual will collaboratively work with internal & external partners on our 1 & 3-year marketing roadmap.
We firmly believe that the only way for Orvis to achieve its vision, is to have a company culture that is supportive and inspires the individuals who will get us there. Our associates take pride in our world-class service and products, treating customers, vendor partners, and each other with integrity and mutual respect. We work in a supportive, team-oriented environment, focusing on performance, continuous improvement, and exceeding our customers’ expectations.
The Orvis Company and our associates are committed to giving back to our communities and protecting nature. We invite and inspire associates to connect with the adventure and wonder of the outdoor world. Come join us in a life outdoors. We believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities.
Who you will be working with:
This position reports directly into the Sr. Manager, Email Marketing. There will be regular interaction with the Web Merchandising team, Business Intelligence, Circulation & Catalog team, Brand Marketing Team, Consumer Insights Team, Web Design, and external strategic partners.
This position will regularly interact with the Director of Digital Marketing.
Remote candidates will be considered.
What you will be working on:
- Build, test and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studios;
- Develop email templates, which will include coding of emails using HTML, CSS and AMPscript;
- Leverage Journey Builder to deliver multi-touch communications;
- Respond to common business requirements and perform administrative functions within Marketing Cloud
- Maintain best practices for Marketing Automation Platforms;
- Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC;
- Dynamic and/or personalized module insertions based on Customer Data;
- Email QA for content and rendering across email clients and mobile devices;
- Stay up-to-date on the latest industry advancements, including opportunities to leverage AI and our technology to improve performance.
- How we will measure success:
- Email file health and omni-channel gross profit impact;
- Promotional email effectiveness in supporting strategic campaign initiatives;
- Triggered email experiences in driving continued engagement and sales.
- Skills that will be critical in this role:
- Enthusiastic self-starter who is comfortable working independently and as part of a team;
- Ability to effectively build relationships with other functional areas in the organization;
- Well rounded understanding of CSS, HTML, Javascript, AMPScript;
- Well organized;
- Constantly curious;
- Alignment and support of the Company Core Values.
- Qualifications we are looking for:
- 1 to 3 years direct experience building solutions on the SFMC platform: Cloud Pages, Smart Forms, Web Collect, Collect Tracking, Email Studio, Social Studio, Journey Builder;
- Familiarity in Marketing cloud connector, data extensions, integration with external systems (API) ;
- Must have a very sound knowledge on CSS, HTML, Javascript, AMPScript;
- Must be a quick learner and should be able to adapt to changing technical and business requirements;
- Experience with responsive website design and various forms of online marketing including mobile, social, content, email, etc.;
- Basic Salesforce administrative functions including process builder, triggers and workflow knowledge is desirable;
- Preferred Salesforce Marketing Cloud certifications including Marketing Cloud Developer and Marketing Cloud Email Specialist;
- Good to have Salesforce Platform Developer certification;
- If not certified, then should be willing to get certified within the first 3 months of work;
- Able to interact with technical and non-technical colleagues with the ability to define complex technical challenges to non-technical stakeholders.
Other details
- Job Family
- US Clerical
- Job Function
- Clerical
- Pay Type
- Salary
The Orvis Company
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