CRM Executive

265 days ago
  • Location

    Madrid, Madrid, Spain

  • Role

    Other

  • Contract

    Permanent

  • Salary

    n/a

On average it takes 5 minutes to apply for this role.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..
Job title: CRM Executive - Spain
Reporting to: CRM and Product Manager (Spain)
Department: CRM
The Department:
Whether you’re seriously into your sports or it’s the Vegas scene that gets your heart racing, we have the job for you. Our CRM team understand what makes our customers tick.
We’re responsible for coming up with innovative ways to engage our customers across multiple brands and products. If you’d love to join a, fun, multicultural team with employees from across the globe, then we have the role for you.
Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all of our customers enjoy our products in a safe and responsible gambling environment.
Purpose of the role:
Responsible for project management and delivery and analysis of stand-alone or/and triggered communications in the areas of Lifecycle, Compliance, AML and KYC. Working in collaboration with different teams within the business (including Country Management, Compliance, Copy, Design, Product and Data) to build new and improve existing workflows, enhance customer onboarding, retention and experience, as well as ensuring we comply with Responsible Gambling and all country regulations.
You will be responsible for:
  • Manage projects with involvement in all Retention and Marketing processes starting from planning up until execution and reporting.
  • Managing content creation with the help of the creative department.
  • Ensure Betway website is up to date across all platforms (mobile & desktop).
  • Troubleshooting of issues with automated comms and workflows.
  • Liaison with external providers in relation to software issues, features, and promotions.
  • Manage a range of communication tools – email, SMS, push notification, in-app messaging, landing pages etc.
  • Reviewing and reporting on communications, website content and games’ performance which includes:
    • Analyse and summarise customer data using Tableau dashboards to spot trends and patterns; bringing together data from various sources (CRM tools, excel sheets etc.)
    • Manipulate quantitative data and express as graphs and charts
    • Work with Analytics Department and Reporting Specialist on creating automated reports
  • Scheduling the communications calendar with stakeholders in the same regional team.
  • Profiling players to create specific segments and offers.
  • Managing the execution and delivery of new workflows around Lifecycle, KYC, RG and CIP.
  • Liaise with Compliance and Country Management to understand any new required workflows needed and manage the execution of these.
  • Manage a range of automated communications (SMS, email, Support tasks) within workflows
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
You will have (Essential skills):
  • Native Spanish Speaking
  • Fluent verbal and written English
  • Strong analytical and delivery results skills
  • Experience using excel in some capacity
  • Project management and delivery focused
  • Ability to multi-task and manage multiple assignments whilst liaising with a variety of stakeholders
  • Experience in utilising Salesforce Marketing Cloud (Content Builder, Journey Builder etc.)
  • Experience in working autonomously
  • All behavioural competencies are also essential
It would be a bonus if you also had (Desirable skills):
  • Experience of working in a similar role
  • Educated to degree level or equivalent
  • Exposure and good knowledge of Thunderhead
  • Exposure and good knowledge of Tableau
  • Exposure and good knowledge of a content management system and/or HTML
  • Working in an online business
  • Interest in Gaming Industry (Casino, Sports Book, Live Casino)
  • Strong problem-solving skills in understanding and diagnosing solutions.
Behavioural Competencies:
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Customer Orientation, Integrity and Innovation
  • Customer Orientation
  • Collaboration
  • Organisation & Planning
  • Critical thinking
  • Results Orientation
Should you not hear from us within 2 weeks, please assume your application has not been successful.

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