Salesforce Marketing Cloud Specialist
Location
Southfield, Michigan, United States
Role
Marketing Automation
Contract
Permanent
Salary
$43,052 - $80,089
Position Summary
The CRM & Marketing Specialist is the content owner and primary administrator of Salesforce Service Cloud and Marketing Cloud. They are responsible for configuring and maintaining designated Salesforce modules to ensure continued delivery of innovative, high quality solutions to meet business needs for departments using CRM, marketing communication tools or marketing data.
Duties
- Assists and manages system users including creating and maintaining profiles, roles, permissions, sharing rules and queues
- Maintains data integrity by performing data maintenance tasks such as de-duping, uploads and other data quality assurance procedures in Salesforce Marketing and Service Clouds
- Assists in defining requirements and mapping features to new and current business processes; collaborates with Innovation Team and third party service providers on implementing technical solutions
- Drives and increases user adoption and ensures user satisfaction by identifying training gaps and system problems; provides training and solutions
- Collaborates with marketing team to create target lists and advise on opportunities for marketing automation
- Reviews and understands general organization drivers and context for development projects and maintains the request/support pipeline; works with internal departments to determine priority, then evaluates and executes requested changes
- Recommends modifications to improve system performance, efficiency, internal business process and reporting
- Researches changes in upcoming Salesforce Marketing and Service Cloud releases, as well as other integrated applications; provides recommendations when necessary to enhance efficiency and productivity
- Maintains ongoing documentation processes as business needs evolve or as features are added
- Collaborates with Web Marketing and Call Center teams to execute marketing and advertising campaigns
- Assists with data integration with reporting tools to measure success of campaigns and digital presence
- Other duties and special projects as assigned
- Partners with key stakeholders to better leverage current marketing systems and identify key opportunities for improvements
- Works with Marketing team to execute audience-centric ROI driven initiatives, segmenting users based on profile, behavior history and acquisition source
- Manages audience identification and targeting across all systems for new and existing customers, identifying areas for automation based on lead nurture and campaign strategy
- Partners with marketing strategists to identify key audiences, appropriate messaging and CTAs to meet brand awareness, lead generation and revenue targets
Requirements
- Bachelor's Degree in Marketing, Business, Computer Science, or related field (Required)
- 3 years marketing and digital analytics experience
- 2 years Salesforce CRM and/or Marketing Cloud/Extract Target experience
- 1 year SQL, SQQL or other query language experience
- Salesforce Certification
- Marketing Cloud Administrator Certification
- Excellent customer service, communication and interpersonal skills
- Strong attention to detail and organizational skills
BENEFITS
At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.
- Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
- Comprehensive Dental and Vision Plans
- On-Site Fitness Center with Free Personal Training & Group Fitness Classes
- Voluntary Health and Dependent Care Reimbursement Accounts
- Life, Accidental Death & Dismemberment Insurance and Dependent Life
- Short and Long-Term Disability Coverage
- 401(k) Plan with Sun matching contribution
- Paid Parental Leave
- Employee Assistance Program
- Identity Theft Insurance
- Legal Assistance Plan
- Pet Insurance
- Tuition Reimbursement program providing financial support to team members who further their formal education
- Vacation RV Site Discounts for team members when visiting SunRV Resorts across the nation
- Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
- Free Virtual 1:1 Tutoring for the children of Sun Team Members
- Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty
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Sun Communities, Inc.
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