Responsable activations CRM et data B2Pro (H/F)

Responsable activations CRM et data B2Pro (H/F)

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Missions & Responsabilities

Support the expansion of our CRM offers and improve our database of restaurant professionals
Manage marketing campaigns from development to execution
Support data collection and ensure the quality & availability

Activities covered : Restaurant, Wine

Scope : International

Activities

Creation & management of marketing campaigns

• Produce and/or co-produce with the communication department or external partners of print & digital contents
• HTML integration
• Campaign settings: creation of targeting & deliveries
• Execution & monitoring of the sending of campaigns

Performance monitoring for continuous improvement

• Analyze performances and produce dashboards on CRM operations for internal and external purposes
• Generate ongoing optimization by designing and implementing relevant A/B tests for subject lines, templates, images, CTAs, email journeys
• Challenge campaigns/decisions to increase performances based on strong data
• Benchmark and market monitoring to nurture and improve best practices

Development & improvement of customer knowledge through data

• Define and implement data collection strategy for business & content uses (data such as contact details, pictures, opening hours, …)
• Evaluate data sources and coordinate the integration into the database
• Ensure the availability of data: data integration, data treatment, control of data flows, etc.
• Automate flows to digital assets & marketing tools
• Ensure the updating, reliability and quality of data
• Verify the compliance of data processing in accordance with existing regulation

Skills

Hard skills

> E mail marketing expertise
> Knowledge of CRM levers

> Experience in Data

> Knowledge of GDPR issues and legal impacts

> Knowledge of Salesforce MC tool and HTML coding is a plus
> Photoshop is a plus

Soft skills
> Operational efficiency & autonomy

> Organizational & time management skills
> Able to operate in challenging environments

> Results driven & strong analytical skills

> Customer centric

> Excellent written & verbal communication skills

> Team spirit

> Fluent in English

Temporary job for one year starting ASAP

Location : Boulogne Billancourt

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Michelin, une entreprise engagée dans la mobilité durable et reconnue pour ses actions en faveur de l’expérience employé !

• Une note de 93/100 à l’index de l’égalité femmes-hommes
• N°2 au classement Glassdoor, des Meilleurs Employeurs France en 2021 !
• N°1 au classement Happy Trainees de Choose My Company, avec 94,8 % des stagiaires et alternants qui nous recommandent
  

Pour en savoir plus sur le Groupe : https://recrutement.michelin.fr

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