Salesforce Marketing Cloud Consultant
New York, New York State, United States
$70,998 - $134,432
IBM’s Salesforce practice helps organizations come up with simple solutions to their customer experience problems through customization across the entire Salesforce platform. We promote a company culture that thrives on collaboration, encourages creativity and empowers our employees to drive change.
The Marketing Services Consultant is responsible for supporting the overall design of marketing automation systems as well as recommending best practice solutions based on clients’ business needs. The consultant maps business requirements to system/technical requirements. A consultant understands the business and technical complexities of the project and validates the correct resources and approach during project delivery.
The consultant collaborates with the solution architect and/or technical architect on functional and technical design specifications and provides subject matter expertise to the project team throughout the engagement. The consultant also supports documentation, configuration, and delivery of the solution for the client.
Your Role and Responsibilities
- Work with solution architect to translate business requirements/user stories into a practical, scalable solution that leverages the functionality and best practices of the chosen marketing automation system
Facilitate client meetings to share marketing automation framework, best practices, and case studies
Work with clients to shape marketing automation system design and strategy
Ensure clear and effective communication during the project
Work effectively as an individual and with team members to ensure customer satisfaction
Performs marketing automation system administration, configuration, data migration, and integration duties as directed
Keep up-to-date on latest industry trends and research to share with clients, drive practice development, training, and thought leadership, and develop best practices
Required Technical and Professional Expertise
Knowledge of data modeling and process documentation
2-4 years of experience in marketing, technology, and/or consulting
At least 2 years of hands-on experience with and certification in Marketing Cloud, including familiarity with Journey Builder, Social Studio, and the Connector
Familiarity with additional marketing automation systems preferred
Understanding of Salesforce ecosystem and common integration points with marketing systems
Ability to facilitate workshops and requirements gathering and design sessions
Ability to work independently and as part of a project team
Good oral and written communication skills
Willingness to travel up to 50%
Preferred Technical and Professional Expertise
Experience with additional marketing automation platforms such as Pardot, Marketo and Eloqua is preferred
About Business UnitIBM Services is a team of business, strategy and technology consultants that design, build, and run foundational systems and services that is the backbone of the world's economy. IBM Services partners with the world's leading companies in over 170 countries to build smarter businesses by reimagining and reinventing through technology, with its outcome-focused methodologies, industry-leading portfolio and world class research and operations expertise leading to results-driven innovation and enduring excellence.
This job requires you to be fully COVID-19 vaccinated prior to your start date, where legally permissible. Proof of vaccination status will be required. If you are unable to be vaccinated due to medical, pregnancy or religious reasons, we offer accommodations in accordance with applicable law.
Your Life @ IBMWhat matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:
- 12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.
- World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.
- Well-being programs to support mental and physical health.
- Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).
- Select educational reimbursement opportunities.
- Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.
- Giving and volunteer programs to benefit charitable organizations and local communities.
- Discounts on retail products, services, and experiences.
We consider qualified applicants with criminal histories, consistent with applicable law.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.