CRM Executive (Fluent/Native level of French)

1340 days ago

Location
Spain
Role
Other
Contract
Internship
Salary
--

Primary Responsibilities:

Work with the CRM team to implement customer lifecycle and behaviour led marketing campaigns
Manage the planning, scheduling, testing and deployment of all email campaigns using Salesforce Marketing Cloud and Pardot platforms.
Implement test & learn strategies to maximize the effectiveness of communications and provide insights, ensuring that CRM programme drives increased levels of quality candidates and clients for all areas of the EU business
Ongoing management and continued segmentation of email database to identify and target customer segments with specific campaigns
Benchmark and monitor performance of all email campaigns and present monthly reports and analysis on data quality and campaign effectiveness to the business
Work closely with the content and social media teams to manage the timely deployment of content-based email activity
Maintain details of processes and campaign plans and identify areas of continued improvements to CRM efficiency and effectiveness.
Own the detailed weekly reporting on key KPIs (open rates, click-throughs, conversion rates, unsubscribes etc). Critically review and understand changes in customer behaviour and provide recommendations and action plans with a clear strategy based on findings.
Use SQL/ Excel / campaign tool to develop and maintain regular reports on the response from all campaign activity, detailing performance within each campaign and providing one overall report on a regular basis that summarizes all CRM activities taking place.
Build strong working relationships with the EU marketing teams to ensure the CRM programme supports the overall marketing programme
Work with the compliance team to make sure that we are processing all GDPR data requests and are complying with the regulations.

Worldwide Recruitment Consultancy|Great opportunity as CRM Executive

Native French speaker
2+ years of experience in email marketing and/or CRM campaign implementation and management.
Working experience with Salesforce Marketing Cloud, Pardot and/or Exact Target or similar e-mail marketing tools
Strong analytical skills, ability to produce reports and derive valuable insights and analysis.
Experience working with databases, data analysis, segmentation and email marketing platforms. SQL, AMPscript skills would be an advantage
Excellent team player and strong interpersonal skills.
High level of motivation and initiative and the ability to excel in a fast-paced environment.
Strong communication skills - both written and verbal and ability to build solid relationships at all levels
Great organization and management skills
Problem solving capabilities and a positive 'can do' attitude
Excellent level in English + other EU language is a plus

PageGroup was established in the UK in 1976. We're now a FTSE 250 organisation with operations in 36 countries, providing recruitment services and career opportunities at a local regional and global level.

In Barcelona, our Shared Services Centre regroups positions to support our operations in Europe and globally.

Experience in a very multinational environment (+40 nationalities in the SSC)
Competitive compensation and benefits package in Barcelona, various well-being activity options

The CRM executive will be responsible for the end to end planning, execution and implementation of behavior triggered campaigns for B2C and B2B for EU, as part of the EU CRM Team. Native French and high level of English is needed.

This role will be responsible for data analysis and reporting on campaigns to optimize customer journeys and segmentations in order to drive sales opportunities.