CRM Manager (f/m/x)

244 days ago
  • Location

    Germany

  • Role

    Project Manager

  • Contract

    Permanent

  • Salary

    n/a

Hop on your next adventure with us!

We are looking for a CRM Manager to join our Marketing Department. As a member of the CRM team, you will play a central role in developing activation and retention automations for Tourlane’s customer base. In this cross-functional role, you will have a direct impact on developing a cohesive messaging strategy and exploring the development of new CRM related technologies, all while contributing to the overall success of our business.

What's in it for you?
  • The chance to join one of the hottest start-ups in Travel and shape the future of personalized, authentic and sustainable travel.
  • A very open, transparent and caring company culture with a fast and agile development cycle.
  • Nothing is set in stone yet - your input can make a strong impact!
  • A commitment to sustainability and building a planet positive company through our partnership with Planetly.org
  • We value your participation in Tourlane's success and therefore we complement your cash compensation with a package of employee stock options (ESOP).
  • Oh and have you heard of our legendary team events?
What is the role about?
  • Your key responsibility is to manage the creation of onboarding, retention and reactivation marketing automations for the Tourlane customer base while contributing new ideas to optimize their existing infrastructure.
  • You drive the exploration of SMS and Direct Mail Marketing as new forms of CRM outreach while orchestrating the distribution of product relevant messages.
  • You support in managing campaigns for all Tourlane markets, partnering closely with our Jr. CRM Manager.
  • You constantly cooperate with our sales, design & content teams to craft best in class messaging unique to a variety of customer segments
  • You develop and execute CRM related A/B tests: from subject lines, copy, layouts, CTAs. You use the results to continuously improve the customer communication.
  • You maintain reporting for CRM KPIs in order to measure the success of ongoing initiatives
  • You are always up-to-date regarding CRM trends and work on establishing Tourlane as an innovator in our field
What will you need to be successful?
  • You completed your studies in Communications, Marketing, Business Administration or a similar field and gained at least 3-4 years of relevant experience
  • You have worked with CRM Automation systems, either as standalone solutions like SendGrid or ActiveCampaign, or as an integrated part of Marketing Suites like Salesforce Marketing Cloud
  • You carry the A/B-testing gene, follow best practices, but in the end you always rely upon numbers and your strong analytical skills
  • You enjoy data driven marketing, the creation and development of dashboards and reports as well as the KPI exchange with your marketing colleagues
  • You are comfortable understanding and editing HTML
  • You have experience in using and understanding the full potential of different CRM channels such as SMS, email, push and in-app notifications
  • You love challenges because you can’t wait to master them with your creativity and hands-on mentality
  • “Move fast, break things” perfectly summarizes your way of working
  • You are fluent in both spoken and written English, German language competence would be a strong asset and French is a plus
About us
Tourlane creates unique adventures and authentic travel experiences to the most breath-taking destinations in the world. We seamlessly connect people with our travel experts to create personalized trips and deliver meaningful memories in every step of the journey. We offer trips such as camping safaris in the Serengeti, diving in the Galapagos, or hiking trips through Patagonia.

Our vision is to become the leading tech company for multi day tours and to create the best experience in travel for our customers. We are backed by top tier investors, including Sequoia (US), Spark Capital (US), DN Capital (UK) and Holtzbrinck Ventures (Germany) as well as the founders of AirBnb, Trivago and GetYourGuide.

Tourlane - #nextleveltravel

Sounds interesting? We are excited to get to know you!

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