CRM & Salesforce Marketing Lead - 9 Month FTC
Location
Derby, UK
Role
Consultant
Contract
Contract
Salary
--
At Motorpoint our values are Proud, Honest, Happy and Supportive.
Have you ever had first day nerves? At Motorpoint, we will look after you! We genuinely do live and breathe our values, so buckle up and we will drive you safely to your goals.
We all know 2020 has been very different. We will welcome you on board with open arms and road map you on a journey to success, so you can live your best life!
We are proud to be recognised as one of the UK’s leading car retailers. Established in 1998, we have grown continuously for over 20 years and intend to keep on doing so with the help of our core success, talented people!
If you were to join us as a CRM and Salesforce Marketing Lead , here is what you want to know.
Salary: £50,000 - £60,000 per annum dependant on experience
Hours: Full Time Monday - Friday
Location: Derby
Benefits.
- Long service awards
- Paid time off every month to do something that makes you happy – yep that’s right!
- Discounts & cashback at hundreds of high street retailers & restaurants through our “My M.O.T” platform
- Staff discount of cars and finance options
- Cycle to work
- Quarterly Team nights out
- Pension
- Healthcare
- Additional holidays for length of service
- Days off for your birthday, getting married or moving house
- Enhance Maternity and Paternity
- Seriously – there’s loads
Our growing marketing team is key to our business growth and ensuring our marketing strategies are firmly in place. Showcasing your skills while keeping our customers at the forefront of your mind. As a CRM and Salesforce Marketing Lead here at Motorpoint, you will help us to shake off all those outdated car industry clichés and help us drive into the fast lane towards becoming the most desired car retailer
Reporting directly into the to the Marketing Director, the CRM & Salesforce Marketing Lead will be responsible for ensuring we deliver targeted customer communications to the right customer at the right time, growing our database, improving customer journeys and increasing conversion and sales as a result. You should have a proven track record in delivering CRM programmes and initiatives. You will also need experience of implementing and managing CRM systems, ideally Marketing Cloud from Salesforce. The role is a 9 month contract covering maternity leave. It can be a home or office based role, but some travel to the Motorpoint’s Head Office in Derby will be required.
What will my Day to Day look like?
- Working with our Salesforce implementation partner and our internal Salesforce Project Team to design, build and launch Marketing Cloud into the business
- Creating an email communications strategy to ensure you deliver targeted customer communications with the right messages to hit the right customer at the right time
- Creation and delivery of a contact strategy, ensuring we optimise the frequency of customer communications
- Database management, growth and enhancement
- Development and ongoing enhancement of our customer segmentation model
- Develop and implement an email test and learn programme to improve customer conversion
- Develop and implement a test and learn programme to improve customer conversion on the website
- Build the reporting capability to accurately measure performance of emails and online customer journeys and use this insight to enhance future activity and optimise conversion
- Implement the new CRM solution and become the expert within the team on Marketing Cloud
- Understands the latest digital marketing best practice
- Understanding wider business market and performance, identifying opportunities and translating these into the communication strategy
What skills are we looking for?
- Good communicator and able to clearly explain digital marketing results and concepts to key stakeholders in the business
- Strong analytical and problem solving skills, able to interpret data and adapt strategies to continually drive improvements
- Experience of using CRM software, preferably Marketing Cloud
- Experience designing and implementing CRM solutions, ideally Marketing Cloud
- Experience in developing life cycle communication plans
- Experience in developing a contact strategy which have led to improved conversion rates
- Creative, able to generate engaging communications and content that resonates with the target audience
- Proven experience in delivering database growth initiatives
Here at Motorpoint we want it to be some where everyone can be themselves, we are committed to promoting a diverse and inclusive community where everyone regardless of who they are or their background can feel equal and supported.
We encourage applications from people of all backgrounds and would ask you to get in touch if you are concerned about any barriers you feel you may be facing in your application process with us, so we can ensure they are removed.
Motorpoint
Share this job
