E - commerce & CRM Business Analyst

895 days ago

Job Description:

Our clinet, a global beauty company headquartered in NYC is looking for an E-commerce & CRM Business Analyst

Top priorities:

Understanding of Ecommerce and CRM
Understanding of retail D2C consumer journey
Comfortable with data manipulation, analytics/reporting, , and extracting insights various data sources
Developing and maintaining monthly and quarterly reports
Global data sets
Google Analytics
Proficiency with Excel
Experience with Salesforce, Tableau, and Power BI or comparable analytics platforms

ECOMMERCE

Monthly reporting using Google Analytics, and internal tools to report on state of business and provide key findings and insights
Understand conversion funnel and advise on weak points to drive content creationng and identify gaps
Quarterly e-Retail and + Travel Retail Report using an internal data set
Quarterly global eCom Net Sales reporting (YTD, Trend, Budget)
Lead KPI analyses on site performance, site feature performance, digital marketing and email channels across global markets

CRM

Quarterly CRM & Loyalty reporting dashboards, aggregating data from various sources
Monthly summarized CRM snapshot report
Lead KPI analyses on global CRM and loyalty activation (customer behavior, email channel performance, loyalty program performance, NPS, product purchase trends, etc.)
Support data-aggregation, standardization and analysis for loyalty program structural and financial modeling.
Consumer data/analysis requests from internal teams or markets

TRANSVERAL

Provide reporting and insights on market strategy of investments
Monthly Digital Dashboard (eCommerce + CRM) / Business Insights for Global release
Track market DMI produced content adoption
Consumer Behavior and business insights: compile data and research on online consumer behavior, competitive website user experiences, features, functionalities, customer communications (e.g., email, personalization, etc. ) and content to assess gap needs and opportunities and build a business case.

Desired Skills and Experience
Analytics, E-COMMERCE, CRM

Aquent