CRM and automation manager (m/w)

Created in 2016, Free2Move simplifies mobility-related uses by offering a wide range of services to satisfy everyone's travel needs.

With Free2Move, you can rent a city car for shopping or for your stay in Italy ️ or book a car park during your weekend in Paris... all in one click, on our web/mobile platform!

Born from the merger of the Stellantis Group and the start-up TravelCar, Free2Move, thanks to its agility and its spirit of conquest has managed to establish itself in just 6 years as a reference player to revolutionize the mobility of all travellers.

Having become the #1 reflex for more than 6 million users , Free2Move operates in more than 170 countries across 5 continents and is available in 30 languages and 26 currencies. 5000 partners trust us and several hundred thousand vehicles are available!

If you want to join a team of +250 experts and bold international projects, then you're in the right place!

You will evolve in an ultra-dynamic, innovative, agile, internationally-focused structure and integrate our talented ️teams️, full of ideas and motivation and with multidisciplinary skills, at the crossroads of the digital eco-system and the fast-changing automotive sector.
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It's exciting, you'll see!

We are looking for a CRM and automation manager to join our Marketing Team.

More specifically, you will be responsible for

CRM operations

> Build and operate CRM campaigns to improve activation, engagement and retention, for all our BtoC and BtoB products (carsharing, rental services, parking, …) and all markets (EUR + US)

> Report and continuous improvement

> Manager our Channels: email / in-app / push notif / SMS

Lifecycle strategy “loyalty + retention”

> Own the user engagement and Retention strategy

> Build and operate automatic campaigns to improve the journey

> Promote our new Loyalty Program in all the existing and future campaigns

> Animate this Loyalty program with strong offers

> Set the KPIs and ensure the achievement of the objectives


Data CRM projects

> Create operational segmentation to enhance trigger and manual campaigns

> Contribute to the construction of CRM dashboards

> Prepare A/B tests to continuously improve the results of the campaigns

Expected skills:

• Creative, Energetic, engaged, committed, results-oriented attitude, you are a challenger driven by numbers and innovation

• Ability to work in rapidly evolving organizations, uncertain and under-built environments, with different profiles and constraints originating from other teams and departments.

• You are creative and have excellent written communication skills

• You are methodical and resourceful and constantly looking to learn and explore new practices

• Excellent analytical skills and the ability to turn data into actionable insights. Experience in Marketing Analytics is a plus

• At least 3/4 years of experience in a similar role, ideally in a start-up or scale-up that develops a consumer mobile app.

• Knowing Salesforce or other CRM tool

• Fluent in English is compulsory

• French is a +

What we offer:

Working at Free2Move means becoming part of a tribe in which the culture of performance rhymes with a good atmosphere. It is also:

• A start-up spirit supported by a large Group
• Depending on your mission, a possibility to work in full remote wherever you are, in hybrid or within our different offices! ️
• The opportunity to revolutionize the uses of mobility with us!
• A neat integration to start well
• Lots of possibilities for development
• Collaboration with multidisciplinary and international teams
• International projects to perfect your background!
• An attractive salary
• A Swile card to enjoy all the restaurants around you!
• A mutual insurance financed at 60% and a providence in case of hard times financed at 100%!
• An access to our E-Learning platform : for the development of languages and other skills
• Table football battles to relax ️

Psst...! On vous file une combine :) Postulez, de préférence, en anglais