Junior Salesforce Marketing Cloud Consultant

Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers.

We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.

Purpose of the job

We're seeking a passionate and driven individual to join our team as a Junior Salesforce Marketing Cloud Consultant. In this role, you will contribute to the design, configuration and delivery of products and solutions while honing your skills and expertise.

While Salesforce Marketing Cloud will be your playground, you'll also have the opportunity to lend your skills to additional legacy client work across other Marketing Automation platforms. This means you'll be exposed to a wide range of challenges, keeping your skills sharp and adaptable.

We're invested in your growth and success. You'll be assigned a blend of solo and collaborative tasks that will support your professional development and training. Our goal? To empower you on your journey to becoming a distinguished Junior Marketing Cloud Consultant.

Key Responsibilities

• Utilise Salesforce Marketing Cloud to execute and monitor email marketing campaigns.
• Collaborate with the marketing team to define campaign objectives and requirements
• Develop and implement email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder. HTML experience necessary.
• Assist in the development of automated customer journeys and lifecycle marketing campaigns.
• Leverage SQL to create and maintain customer segmentation within Salesforce Marketing Cloud.
• Monitor campaign performance metrics and provide insights for continuous optimisation.
• Conduct A/B testing and implement data-driven improvements to increase campaign effectiveness.
• Ensure compliance with relevant data protection regulations, such as GDPR and CAN-SPAM.
• Experience in reporting and analysing email activity using Email Studio reports and Journey Builder
• Coordinate with cross-functional teams to gather data and insights for audience targeting.
• Ability to work with clients to design customer journeys, and associated data models.
• Conduct regular quality assurance checks to ensure accurate email content and branding.
• Troubleshoot technical issues related to Salesforce Marketing Cloud and Mailchimp to resolve them promptly.
• Monitor deliverability and inbox placement rates, implementing necessary improvements.
• Continuously optimise marketing automation workflows to enhance operational efficiency.
• Support user training and actively promote user adoption of Marketing Cloud
• Being a strong advocate of CRM and Email best practices

Knowledge, skills and experience required

Essential

• Salesforce Marketing cloud
• AMP Script, HTML and CSS
• Email studio, Content Builder and Journey Builder

Desirable

• SFMC Email Specialist Certification
  
• JavaScript, SQL (Query Studio experience) Or Guide Template Language)
• Automation Studio, Cloud Pages and Mobile Studio
• Experience of Datarama, Interaction Studio, Salesforce CDP, Advertising Studio, Social Studio and Einstein
• Experience working with JIRA, Confluence and Microsoft Teams
• Experience setting up push notifications

Person Specification

• High level of accuracy and attention to detail, excellent follow through and reliability
• Exceptional customer focus and ability to work under pressure; ability to maintain awareness of and seek to meet the needs and wants of the customer without being prompted.
• Ability to bridge communications between technical and business focussed groups.
• Effective and Skilled listener with ability to remain focussed whether engaged face-to-face or on a multi-time-zone international forum.
• A creative, innovative person that likes getting stuck in and is keen to learn and grow.
• Analytical mindset including strong data acumen.
• Ability to work in a lean and agile fashion while dealing with frequently changing priorities.
• Ability to operate independently in a proactive manner.
• Experience dealing with conflicts and managing resolutions while maintaining a professional and composed demeanour.
• Excellent people skills
• Flexible on process but committed to impact.
• Data and tech savvy
• Passionate about marketing automation and innovation around it

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at [email protected]

We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices. Our Beacons will be your point of contact if you or someone you know needs support.