CRM Manager Iberia

HOW WILL YOU MAKE AN IMPACT?

Responsabilities

 Manage all CRM initiatives for Iberia to drive client acquisition, retention, reactivation and increase customer lifetime value
 Define, implement and constantly improve cross-channel customer journeys, adopting a test and learn approach
 Liaise with Global CRM team with regards to global CRM strategy, execution and performance measurement
 Provide client insights for marketing campaign planning, event management and clienteling initiatives
 Plan CRM campaigns across relevant channels in close alignment with Retail and E-Commerce teams as well as Global CRM team
 Work closely with Retail and Training teams to ensure CRM and database management capabilities in Boutiques, with a strong focus on compliant data collection & data quality
 Own CRM reporting & KPI management and regularly follow-up with involved teams with regards to individual performance measurements

Requirements:

 Postgraduate degree in Business Administration, International Management or similar
 3+ years of experience in CRM / Direct Marketing / Database Marketing
 Proven track record in managing a variety of stakeholders (Marketing, Retail, E-Commerce, agencies)
 Client centric mindset with a profound understanding of CRM systems & processes as well as data and client insights analysis
 Strong organization and prioritisation skills in a fast-paced and demanding environment with a hands-on mentality
 Excellent communication and presentation skills
 Good knowledge of Excel, PowerPoint
 Fluent in Spanish, Portuguese and English.

 Good communication skills with Retail team and international projects to be part in.

 SalesForce advanced user.

HOW DO WE KEEP YOU SMILING?

As a significant member of the Montblanc community, you are also part of a much bigger family at Richemont.

We strongly believe in internal development, mobility and offering various opportunities to enhance both your personal and professional development.