Salesforce Marketing Cloud Lead

OVERVIEW

We are seeking a skilled Salesforce Marketing Cloud Leader with a focus on multi-platform expertise, especially Salesforce Marketing Cloud but also Microsoft Dynamics 365. This role involves overseeing various CRM campaigns for our diverse client base. As a key member of our team, you'll report directly to the CRM & Strategy Director and will bring substantial experience with both platforms. This is an opportunity to be an integral part of a growing team, contributing to the development and success of new initiatives and services.

WHAT YOU WILL DO

• Act as a subject matter expert in CRM platforms, particularly Salesforce Marketing Cloud and also Microsoft Dynamics 365, to create customer engagement and retention campaigns, including profiling and segmentation.
• Develop and manage workflows, templates, and automated processes for efficient execution of email, push notifications, and SMS campaigns across different platforms.
• Utilize SQL for audience data segmentation, campaign testing, and deployments, alongside conducting ad-hoc analysis and debugging.
• Apply scripting languages like AMPscript for personalization and dynamic content in email campaigns.
• Employ your extensive experience in both Salesforce Marketing Cloud and Microsoft Dynamics 365 to provide innovative CRM solutions and guide the application of CRM strategies.
• Select and implement email marketing automation techniques, adapting complex methods to achieve desired results.
• Monitor and analyze key metrics, understanding performance drivers, and recommend strategies and tactics in response.
• Foster operational excellence, process efficiency, and team morale to standardize and harmonize workflows across various accounts.
• Collaborate in the development of customer segmentation strategies and provide campaign performance insights to senior leadership.
• Promote the use of Salesforce Marketing Cloud and Microsoft Dynamics 365 within the agency, providing expert guidance, oversight, and training to the Client Services team.

WHAT YOU WILL BRING

• 4+ years of experience in developing and executing CRM campaigns, with a focus on both Salesforce Marketing Cloud and Microsoft Dynamics 365.
• Proficiency in SQL, AMPscript, and familiarity with HTML.
• Marketing Cloud or Microsoft Dynamics 365 Certifications are a plus.
• Strong background in marketing analytics, data analysis, reporting, or consumer insights.

KEY SKILLS

• Adaptability and ability to thrive in a fast-paced environment.
• Expertise in executing B2C email marketing campaigns and implementation projects across multiple platforms, including Salesforce Marketing Cloud and Microsoft Dynamics 365.
• Proven project management skills and experience with marketing automation platforms in a high-tech environment.
• Knowledge of loyalty program best practices, email marketing, marketing automation, and customer retention, with the ability to communicate these concepts persuasively.
• Data-driven approach with an eye for detail and optimization.
• Exceptional organizational skills and the ability to work independently to meet deadlines.