Salesforce Marketing Cloud Business Analyst

1517 days ago

Location
Skokie, IL, USA
Role
Business Analyst
Contract
Permanent
Salary
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Overview:This individual will be responsible for gathering Salesforce functional requirements and defining and configuring Marketing and Sales Cloud. This hands-on role works closely with internal customers, process owners, development teams, support teams, and other stakeholders to ensure end-to-end solutions are delivered with quality and expectations are met for functionality, reliability, and availability. The Analyst will participate in development and will help drive the adherence of relevant standards, guidelines, and procedures through identifying best practices and facilitating their use.Responsibilities:

Assists in the overall design of marketing automations as well as recommending best practice solutions based on marketing department needs and latest proven business & technology trends
Responsible for day-to-day maintenance of Salesforce Marketing Cloud and Pardot applications, including system management, administration and data management tools
Supports building of targeted audience segments based on email behavioral data and CRM attributes using Data Extensions
Works with solution architect peers in IT to design and implement integrations to Sales / Service Clouds and other third party applications
Supports projects and initiatives to deploy new functionality and/or enhance existing functionality
Documents, refines and prioritizes business requirements and user stories
Creates to-be process flow diagrams, impact analysis and decision decks
Maps requirements to functionality within Salesforce and adjacency ecosystem
Develops and maintains end user training documentation and delivers training as required
Coordinates with Platform leads to complete impact assessments and cross-functional alignment
Collaborates with development teams to validate that solutions will meet business requirements
Creates test cases and test scripts in support of test plan
Coordinates user acceptance testing, reporting and defect prioritization with business leads
Performs Change Management functions including documentation and administration of assigned release activity
Provides system administration, data management, development, and technical support to Salesforce end users in accordance with IT SLAs
Performs knowledge transfer and training with team members and business wherever appropriate
Adheres and contributes to internal processes, procedures and policies, as well as expanding internal knowledge on Salesforce functionality used by the company
Maintains awareness of new features and functionality delivered in Salesforce releases and determine how they can be used to enhance productivity
Other duties as assignedQualifications:
Bachelor’s degree in Computer Science, Information Technology or related field
Minimum of 2 years of business analyst or salesforce administration experience
2-3 years of experience working knowledge of Salesforce Marketing and Sales Clouds
Demonstrated experience supporting Software Development Lifecycle (SDLC) process, including requirements gathering, testing and release of Salesforce solutions.
Ability to perform process decomposition, root cause analysis, gap analysis and technical requirements definition
Strong analytical and problem-solving skills
Excellent communication and presentation skills
Admirable time management and work prioritization skills
Able to work on problems of diverse scope where analysis of data or situations requires evaluation of identifiable factors
Demonstrates good judgment in selecting methods and techniques for obtaining solutions for difficult assignments and of diverse scope.