Salesforce Marketing Cloud Intelligence Consultant - 1865

Salesforce Marketing Cloud Intelligence Consultant

Job ID: CER 1865

Location: Memphis, TN, 38134

Schedule: Remote

Terms: 1099 or W2 (No C2C)

Instructions to Apply Online:

Note: Applications via certecinc.com/jobs ONLY will be reviewed

We'll cut off considering resumes on 10/09 at Noon CST.

The Product and ITS teams are developing a Customer Data Platform (CDP) and require a contractor with expertise in Salesforce Marketing Cloud Intelligence (MCI) to support the Actionable Profiles project. This role demands a combination of technical and analytical skills to assist Product Analytics.

Key Responsibilities:

• Leverage experience in MCI (Datorama), Adobe Analytics, and other BI tools to provide strategy, implementation, and best practices for building the CDP.
• Collaborate closely with stakeholders such as the Email Marketing and Media teams to understand marketing requirements, generate reports, and visualize data using MCI or Tableau.
• Analyze data, generate insights, and work in a cross-cloud Salesforce environment while providing ongoing support.
• Validate API and data flow between Adobe Analytics and MCI.
• Handle Adobe Analytics tagging, segment creation, and reporting.
• Design, develop, and manage reporting dashboards (e.g., Adobe Analytics, MCI) in coordination with the development team.
• Work with large datasets to create cohesive and meaningful data stories.
• Provide expertise in email metrics, custom calculations, and metric correlations.
• Serve as the primary operational contact for the Actionable Profiles project and MCI reporting.

Qualifications:

• Minimum 4+ years of experience designing and implementing Datorama/MCI projects.
• Strong knowledge of data visualization tools like MCI and Tableau.
• Experience with Adobe Analytics, including tagging and reporting.
• Familiarity with email marketing metrics and data analysis.
• Datorama/MCI Certification is a plus.