Salesforce Marketing Cloud Administrator

il y a 1673 jours

lieu
New York, NY, USA
Rôle
Développeur
Contrat
CDI/CDD
Salaire
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Here, big ideas are created by bright minds working together

We stay ahead of the curve thanks, in great part, to our stimulating practice of sharing ideas. If you’re comfortable contributing, questioning, accepting, and refining ideas, we want you to be a player on our high performing team. We foster an environment where all members of our diverse staff are appreciated for their unique contributions, and where advancement is waiting for all. Come stimulate your mind — and your professional growth.

Marsh is seeking candidates for the following position to work in one of our US offices or on a remote basis:

Salesforce Marketing Cloud Administrator

What can you expect?

Marsh’s digital marketing team is seeking a “go-to” person to deliver Campaign Management, Campaign Execution and Marketing Analytics leveraging the Salesforce Marketing Cloud. In this role, you’d collaborate with the Marketing teams for the other business divisions to support and execute marketing automation through Marketing Cloud/ExactTarget) for our direct to consumer and clients’ marketing campaigns. We’ll count on you to enhance the overall marketing impact initiatives, build customer journeys within Salesforce Marketing Cloud and optimize Marketing Cloud’s automation tools for a variety of digital marketing channels (D2C, B2B2C and Social). We’ll rely on your ability to draw insights from the marketing cloud campaign analytics and website (Google Analytics) activities to drive marketing recommendations. You’ll also manage all paid ad/search campaigns and maintain the daily budget.

You’ll partner closely with the Marketing Leader to implement the marketing strategy and focus on the marketing execution efforts of our highly successful pet insurance business, and other Affinity insurance programs. We’ll trust you to ensure the marketing automations are operationally sound and that the connections are correct. We hope you’ll strive to optimize the program, make suggestions improvement especially as we onboard new insurance programs. You’ll also work closely with the overall program team, the business, the call center operations team and our external vendor partners.

What is in it for you?

Opportunity to deliver impactful solutions for a large organization and have a direct impact on growth of the business
Be part of new program start-up environment
Excellent growth, mobility and advancement opportunities
A company with a strong Brand and strong results to match
Culture of collaboration and valued partnership with HR from the business
Top benefits – generous PTO including vacation, sick, holidays and even 1 day off for community service!
Employee Resource Groups, which provide access to leaders, relevant volunteer and mentoring opportunities and interactions with counterparts in industry groups and client organizations

We will count on you to:

Collaborate with Marketing team to execute CRM strategies, including building comprehensive prospect/customer journeys using Salesforce Marketing Cloud
Develop and implement marketing automation in Marketing Cloud
Understand and establish data connections within Marketing Cloud to build effective automation journeys
Analyse and report results that will drive further optimization for email and program performance
Continually enhance customer experiences using Marketing Cloud automation
Develop and execute paid ad campaigns, working with Google for ongoing optimization
Assist team with social post execution through Social Studio

What you need to have:

3+ years experience with Salesforce Marketing Cloud/ExactTarget development and implementation
Experience troubleshooting issues related to HTML templates, list segmentation, tracking and other aspects of email execution
Experience with developing AMPSCRIPT code, CSS, HTML and basic SQL statements.
Experience developing and coordinating social media marketing activities related to promotion of campaigns and thought leadership (Social Media Platforms, Facebook, Twitter, YouTube and Instagram)
Ability to propose cost effective marketing technology solutions to address business challenges such as improvement of development, processes and governance standards

What makes you stand out:

Certifications in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist preferred)
Experience to Contact Builder, Audience Builder, Journey Builder and Predictive intelligence (preferred)
Exposure with marketing of financial services/regulated products a plus
Strong writing skills with the ability to create documentation for both business and technical stakeholders, including some copy writing.
Willingness to develop and champion recommendations to improve program performance.

Marsh is the world’s leading insurance broker and risk adviser. With over 35,000 colleagues operating in more than 130 countries, Marsh serves commercial and individual clients with data driven risk solutions and advisory services. Marsh is a business of Marsh & McLennan Companies (NYSE: MMC), the world’s leading professional services firm in the areas of risk, strategy and people, with 76,000 colleagues and annualized revenue approaching $17 billion. Through its market-leading businesses, including Mercer, Guy Carpenter and Oliver Wyman, Marsh & McLennan helps clients navigate an increasingly dynamic and complex environment.

Marsh & McLennan Companies and its Affiliates are EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.

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