Email Marketing & CRM Specialist H/F

Based in Milan (Italy) or Moirans (France), Rossignol Group is looking for a permanent contract a :

The Email Marketing & CRM Specialist reports into the CRM manager and is responsible for planning, implementing, monitoring all marketing activities related to customer base acquisition, maintenance and retention for all brands of Rossignol Group. In addition, this role will support rolling out initiatives across various touchpoints in the customer relationship management stages to drive commercial outcomes for the business.

Develop a clear email communication plan from both business and marketing perspective and ensure all is in line with communications and activities in other digital marketing channels

Liaise with and inform internal designers of any assets required for the email marketing & CRM lifecycle communications

Ensure all content & copy is proof read, accurate and on brand in all languages through local marketing support.

Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, testing, tagging, accessibility, A/B tests, scheduling, deployment, sending

Monitor and provide weekly results and insights (e.g. opens, clicks, conversions and sales) through the email marketing platform and website analytics tools.

Analyze the performance and ROI of the campaigns, recommendations for optimizations and revenues opportunities

Carry out competitive intelligence, regular benchmarks and reports on best practices