CRM Developer - m/f/d
Location
Paris, Ile-de-France, France
Role
Developer
Contract
Permanent
Salary
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About Gopuff
Customers turn to GoPuff to bring their everyday essentials—day and night, rain or shine. We're assembling a team of thinkers, dreamers and risk takers who are ready to help us reshape the world of retail faster than ever before. And it doesn't hurt if you like snacks.
About The Role
As the CRM Specialist, you will work with the Growth and Retail Category teams to build personalized and complex CRM campaigns and programs that support the development of our CRM platform (Braze). You will report to the Head of Customer Acquisition.
This role will set up all CRM comms for our customers. This person will enable us to scale quickly and send complex and personalized communications to our customers, enabling us to drive incremental spending and behaviour.
Duties & Responsibilities
- You will build complex, personalised multi-channel (email, sms, in app, push) marketing campaigns and automations
- You will establish and always improve the CRM development process to promote efficiency and reliability
- You will work with wider teams to ensure campaigns are scalable
- You will develop HTML email and in app campaigns
- You will develop weekly, monthly ad hoc reports that highlight insights and strategic findings.
- You will communicate and document project status and strategic recommendations.
Skills, Qualifications & Experience
- You have a Bachelor's Degree in business or marketing related field
- You have 3+ years of experience in online marketing, email marketing and/or digital project management
- You have knowledge of and experience in email service providers like Braze, Salesforce Marketing Cloud or similar applications
- Experience developing campaigns and automations in CRM tool - we use Braze
- Excellent working knowledge of front-end development (HTML, CSS)
- Experience defining and refining CRM development process
- You have an understanding of key digital marketing metrics and a passion for tracking KPIs
- You have strong analytical skill and are comfortable with Excel or Google Sheets to understand data trends
- You use your strong organization skills and ability to prioritize multiple projects and tasks
- You are a creative and analytical thinker with a strong attention to detail
- You thrive in a multifaceted, fast paced team environment
La vie est tellement imprévisible. Mais nous sommes là pour y remédier.
Lorsqu’un imprévu survient, les clients comptent sur Gopuff pour se faire livrer des produits essentiels du quotidien, jour et nuit, durant la semaine et le week-end.
Nous composons une équipe de penseurs, de rêveurs et de preneurs de risques... le genre de personnes qui comprennent l’importance d’avoir l’esprit tranquille dans ce monde si imprévisible. (Et les personnes qui adorent grignoter)
Vous êtes intéressé(e) ? Bienvenue chez Gopuff.
La famille Gopuff s’engage à offrir un lieu de travail inclusif où nous ne pratiquons aucune discrimination fondée sur la race, le sexe, le genre, l’origine nationale, la religion, l’orientation sexuelle, l’identité de genre, le statut marital ou familial, l’âge, l’ascendance, le handicap, l’information génétique ou toute autre caractéristique protégée par les lois en vigueur. Nous croyons en la diversité et encourageons toute personne qualifiée à postuler. Nous sommes un employeur assurant l’égalité des chances en matière d’emploi.
GoPuff
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