SALESFORCE MARKETING CLOUD DEVELOPER (HYBRID)

Location: Chicago, Illinois
Job Type: Permanent
Compensation Range: $85,000 - 100,000 per year

Our client is hiring a Salesforce Marketing Cloud Developer to join their expanding Digital Marketing team for a Perm/Direct hire opportunity.

In this role you will be a critical member of the team as they improve and optimize their email marketing campaigns by building customized and highly targeted emails (for acqusition, current customers and continued engagement). The core of this position will be working on email marketing builds, but you will also have a highly visible and collaborative "seat at the table" working with leads on strategy, user experience, customer journey and segmentation.

Ideal candidates will be based in the Chicagoland area (role is hybrid), but client will entertain candidates in Evansville, Milwaukee, Indianapolis and Minneapolis.

Responsibilities:

• Drive the email marketing strategy, execution, and performance of campaigns.
• Partner with Creative Team to design email and communication templates, develop images, content, promos, and landing pages for email marketing campaigns.
• Design an outreach strategy that provides constant contact to customers without becoming annoying, overwhelming, or boring.
• Manage email and database marketing tools.
• Analyze back-end data of email campaigns and make recommendations for enhancing their effectiveness.
• Develop and execute all the company's data-driven email marketing programs to generate leads, cross-sell customers, and nurture prospects.
• Work closely with Digital Specialist to implement campaigns and report on campaign success.
• Formulate and execute end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, CTR, engagement, and conversion.
• Manage list segmentation and develop segmentation strategies to increase engagement and to get the right message to the right person at the right time.
• Own all metrics, including revenue, deliverability, opens, opt-outs, and clicks, and use results to drive future action.
• Continuously optimize mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message content, images, offers, mailing frequency, segments, etc.
• Utilize the best email practices to ensure CCPA and other privacy compliance.
• Drive email list growth strategies and execution across multiple channels, serving as email acquisition authority across the organization.
• Prioritize emails based on revenue potential and overall corporate strategy, as well as resource allocation.
• Work with marketing to support and design prospecting campaigns.
• Ensure solid deliverability by monitoring and maintaining SFMC Data Extensions, unsubscribes, and other factors influencing engagement metrics.
• Code for email marketing (proficient in HTML/CSS), test for rendering across ISP's and devices.
• Basic SQL for use in Salesforce Marketing Cloud.

Qualifications:

• Experience level: Experienced
• Minimum 2 years of experience
• Education: Bachelors (required)
• Skills:
  • Digital Marketing
  • Salesforce Marketing Cloud
  • Salesforce Coding

JOBID: 1003901