Salesforce Marketing Cloud Developer

1620 days ago

Location
Reynoldsburg, OH, USA
Role
Developer
Contract
Permanent
Salary
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Description

The Salesforce Developer / Campaign Specialist supports the email operations team by designing and architecting Salesforce Marketing cloud implementations for the daily email marketing program. This team member will execute special projects with internal stakeholders and external vendors by integrating technology and optimizing the daily deployment operations. As the subject matter expert, you will be expected to create a strong foundation, internalize our email marketing and transactional email program, help team members develop necessary skillsets and understand campaign specialist tasks, and create operational efficiencies leveraging the tools and technology available.

RESPONSIBILITIES:

Be the subject matter expert for campaign deployment operations.
Document technical account setup and audit tooling surrounding campaign deployment processes.
Provide guidance and train analysts on basic SFMC capabilities and deployment best practices.
Work alongside data analytics team to internalize and build efficiencies in daily execution specs and audience count operations.
Work alongside marketing team to generate and customize reports from Salesforce and MovableInk.
Own maintenance (editing, updating, QA) of code snippets, email template systems using SFMC code blocks and/or GIT
Liaison and work closely with SFMC partners on special projects, including transactional and triggered journeys and other third-party integrations utilizing APIs.
Create, edit, and maintain subscriber lists and data extensions.
Implement segmentation, personalization, and dynamic content
Work with Enterprise Technology teams to manage Domain, Subdomain, DNS configurations, and send classification management in SFMC.
Optimize deployment process to respond to business needs in an agile way.
Assist digital production analysts and marketing in tracking and resolving customer experiences issues related to campaign setup (audience files, segmentation, data).
Develop insights on customer and business dynamics through metrics and drive to productive action.
Apply campaign performance feedback into workflow and segmentation testing.
Requires some remote on-call flexibility outside of normal office hours.
Other duties as assigned.

Qualifications

4+ years of direct experience working within digital retail operations preferred
Proficiency with HTML/CSS for email with experience in email coding best practices and optimization for each email client
Experience effectively leading teams (directly or indirectly)
Familiarity with SQL
Experience with Atlassian products (Jira, Confluence)
Experience with Adobe Creative Cloud Suite (Photoshop)
Experience working with SOAP/REST APIs to trigger sends in SFMC
Experience with AMPscript, journey builder, automation studio, and other proprietary SFMC technology
Experience with personalization and visual experience platforms (MovableInk)
Detail-oriented with a penchant for organization and tidiness
Ability to multi-task and manage time in a fast-paced environment
Excellent written and oral communication skills, including relationship management, presentation, facilitation, and decision support
Experience working in a large, highly matrixed, enterprise with competing priorities across teams
A minimum of a bachelor’s degree (preferred) and/or significant related experience

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.