Salesforce Marketing Cloud Developer (Remote), Experian Consumer Services

Company Description

Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine.

Experian Consumer Services provides credit education and identity protection solutions to consumers and helps businesses manage the impact of a data breach. This group is divided into two divisions; the Direct-to-Consumer team provides these solutions directly to consumers while the Partner Solutions team empowers companies to provide these solutions to their consumers.

Whether it is directly through our apps/websites or via one of our partners, consumers now have direct access to valuable credit education and identity protection solutions that help them protect their personal information. We are also the leader in Global Data Breach services, helping businesses for over 15 years.

Job Description

Experian Consumer Services (ECS) CRM team is seeking a Salesforce Marketing Cloud (SFMC) Developer. As the ideal candidate, you’ll be highly driven and organized, strive for operational excellence, and have a customer-centric philosophy. You will join a team focused on developing cross-channel customer journeys, establishing rules-based creative messaging, and developing and monitoring testing scenarios. The scope of work includes working in partnership with CRM Program Managers and IT stakeholders to understand the business needs and objectives and leverage your SFMC experience to design, configure and develop the solution within the SFMC platform. You thrive in fast-paced environments and are a natural problem solver. You’re adept at research and management/stakeholder communications. You conduct yourself confidently, professionally, and respectfully with colleagues at all levels and value building strong working relationships throughout the organization.

What you’ll be doing

As a Salesforce Marketing Cloud Developer on the CRM team, you will bring your experience in the design, development, and execution of large-scale, customer-centric communications. Responsibilities for this position include:

• Developing emails, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs
• Developing cross-channel communications using all modules in Salesforce Marketing Cloud including but not limited to Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, Mobile Push, and Mobile Connect
• Understanding the primary SFMC data model and architecture
• Familiarity with various data extraction/manipulation techniques
• Building and automating SQL based direct-to-consumer campaigns using enterprise applications, such as Salesforce Marketing Cloud and Campaign Management Tools
• Staying current with rapidly developing Salesforce ecosystem.
• Training and coaching internal teams on how to best use Salesforce Marketing Cloud
• Supporting center of operational excellence which includes identifying innovation opportunities
• Conducting data analysis and optimizing performance of slowly running queries
• Developing ongoing improvements to campaigns and operational processes.
• Conducting operational assessments and presenting findings/recommendations to team members
• Documenting data/process flows and QA validations
• Gathering and translating business requirements into a technology solution and implementing that solution in an accurate, efficient and reliable manner
• Liaising with cross-functional teams including Technical Teams, Business Intelligence/Data Warehousing, Analytics, Web Operations, Legal, and Marketing for continuous enhancement of CRM marketing capabilities

Qualifications

What your background looks like

• 5+ years of email marketing experience at an operational level, preferably in an e-commerce organization and focused on a subscription/retention business model
• 3+ years of SQL experience is required
• Intermediate level of knowledge in Salesforce Marketing Cloud modules
• Hands-on experience with enterprise CRM/Database/ESP platforms working inside the tools to execute cross-channel, data-driven campaigns
• Hands-on HTML experience
• Experience and adherence to strong QA process
• Ability to communicate complex technical concepts in non-technical, business terms
• Experience with start-to-finish design and execution of multi-channel direct marketing/CRM programs and demonstration of strong follow-through responsibilities
• Experience producing deliverables within a diverse, fast-paced environment, collaborating effectively across cross-functional teams, and juggling multiple projects and initiatives simultaneously
• Enjoys collaboration with diverse teams & stakeholders
• Strong written and oral communication skills
• Knowledge with Agile-based project methodologies and tools (e.g. JIRA).
• Resourceful, self-starter who can identify and prioritize time commitments in the absence of specific guidance
• Unquestionable personal code of ethics, integrity, diversity, and trust
• Bachelor’s degree in Computer Science, Information Systems or related areas
• Salesforce Marketing Cloud certification is preferred

Perks

• Visa sponsorship is available for this position
• This role can be 100% remote long-term or you can work out of one of our offices
• Three weeks of vacation, five sick days, and two volunteer days (plus twelve paid holidays)
• Competitive pay and comprehensive benefits package, with a bonus target of 15%
• People-focused culture where personal and professional growth is prioritized
• Recognition and celebration of performance and achievements
• Power to bring your whole self to work – where your differences and values will be respected and celebrated
• Employee Resource Groups set up and run by employees, for employees These networks build, celebrate, and further understanding of the diverse identity and experiences within Experian, in support of our commitment to diversity and inclusion
• International network of peers; mentorship programs

Additional Information

All your information will be kept confidential according to EEO guidelines.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience and education. This position is also eligible for a variable pay opportunity and a comprehensive benefits package which includes health, life and disability insurance, generous paid time off including paid parental and family care leave, an employee stock purchase plan and a 401(k) plan with a company match.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. We’re passionate about unlocking the power of data to transform lives and create opportunities for consumers, businesses, and society. For more than 125 years, we’ve helped people and economies flourish – and we’re not done.

We take our people’s agenda very seriously. We focus on what truly matters; diversity and inclusion, work/life balance, flexible working, development, collaboration, wellness, reward & recognition, volunteering, making an impact... the list goes on. See our DEI work in action!

The power of YOU. We are building a culture where everyone is comfortable bringing their whole self to work. A place where we not only respect our differences and values but celebrate them in a positive and supportive environment.

Find out what is like to work for Experian and discover the Unexpected!